Real talk: we’re all a lil jelly when it comes to the thousands of dollars to be made by peddling random products on Instagram. If you’re a former Bachelor or Bachelorette contestant and you’re approached to push some laxative tea, sunglasses, or hair vitamins, how much can you ACTUALLY make? Like, do you need to go back to work as a social media participant or a venture capitalist/chicken ever again? Or can you sustain yourself off of Instagram posts alone? We did the research. Here’s how much companies can pay for sponsored content on Instagram.
How Much Per Year
Generally speaking, according to Forbes and Cheatsheet, Instagram users with more than 100,000 followers can get around $5k for a sponsored post. That means that someone like Lauren Bushnell, who has over 1 million followers and the personality of a doorknob, can get about $50k for ONE GODDAMN “influencer post.” Lol hang on, lemme get a bottle of vodka.
Even more disturbingly, MediaKix actually looked into how much influencers like sexy baby voice Amanda “I swear I love my children” Stanton and Ashley “I married my dream werewolf” Iaconetti can make over the course of a year on sponsored Instagram posts. Hold on to your butts, cause it’s suggested that “those with higher numbers (followers) are earning upwards of $888k-1.33M.” Lemme go find my will to live real fast.
To prove the point that yes, that’s possible and horrible, Jade and Tanner of Bachelor in Paradise fame made around ONE MILLION DOLLARS in 2016 thanks to their combined accounts (more than 1 million followers) and their sponsored posts for Hallmark and HelloFresh. How much each post pays or how much each company paid out altogether isn’t public knowledge yet (until I tap their phones … stay tuned).
One Instagram photo for FabFitFun or Fit Tea or whatever is one thing, but if a Bachelor alum choose to do a sponsored campaign, or series of posts, they can make up to $150k. So, when you start seeing Becca K with a lot of pics of the same sunglasses or super yummy energy drinks or whatever, be warned. She’s racking up the big bucks for wearing/drinking/posing with that sh*t.
Which Companies Should I Start Promoting?
So which are the most popular for paying washed up D-list celebrities v important reality stars the bucks? Diff Eyewear is a big one and has become the Insta sponsor slut of the Bachelor franchise. Everyone from Ben Higgins to Ashley I to Jojo to Jubilee has been seen wearing these frames. SugarBearHair Vitamins are also a popular one for beachy-waved betches to sell to the masses. Of course, there’s also all the laxative teas and our fav, FabFitFun—a box of secrets.
Again, there are no set prices for what Diff Eyewear and others may pay a particular Bach alum, but we can assume that the formula is $2-5k based on 100k followers and $5-10k based on closer to 1M followers. It’s also based on what the Bach alum demands they’re worth. Like, I assume that Becca K may be more chill to work with than Nick Viall, who held the entire franchise hostage for years. But that’s just my personal feeling.
The funniest part, I think (but I have a weird sense of humor), is that the influencers can totally delete the #ads after a set amount of time. They’ll still be able to build a small swimming pool of money in their perfectly maintained backyards, but they don’t have to live with the shame of scrolling back and remembering that time they pushed tea that makes your butt leak.
Images: Giphy (5)
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